Avenue Mall

AVENUE MALL

Shopping center in Zagreb

Challenge:

To increase the number of visitors of the shopping center and to create the vistior habit of visiting the Avenue Mall.

Strategy:

We have created a complete Facebook campaign through managing the Facebook fan page.
On a daily basis we communicate events and special offers in Avenue Mall through Facebook fan page. We build and maintain relationship with Facebook fans. Through Facebook advert campaigns we develop brand awareness and attract new fans, eventually potencial visitors of Avenue Mall.




Result:

Increasing the number of fans on Avenue Mall Facebook fan page, improvement of direct communication with fans, significant increasing of the number of visitors in shopping center and improvement of brand awareness.