Dubrovnik Sun Gardens

DUBROVNIK SUN GARDENS

Luxurious resort – part of a worldwide chain of prestigious hotels (Radisson Blu Resorts).

Challenge:

Creating of stronger recognition of attractive domestic prestigious beach resort.

Strategy:

The strategy of strengthening the recognition of destination is conducted through a series of PR articles published in the most attractive media with increased activity in the field of communication via social networks using the method of encouraging users to spread viral content.

Result:

Positive feedback from the general public. Smart targeting has resulted on the increase of visits on web site during the campaign – overall very good score.